Restaurant Marketing Ideas - What is The Science Behind Menu Engineering?

Did you know that a well-designed menu is one of the proven restaurant marketing ideas? It is the driving force of the brand image. Hence, we need a mastermind behind the successful menu design. It doesn’t matter if you run a neighborhood bar or a five-star restaurant. The literal definition of a menu is a list of food items. But experts like to call it a marketing weapon of every successful restaurant business. This article will help you understand how marketers create an aesthetic restaurant menu to entice customers.

The Science Behind Restaurant Menus That Win Customers Loyalty!

The current environment has compelled menu designers to adopt restaurant menu engineering. What is restaurant menu engineering? It is an advanced formula. And it is developed by experts to optimize restaurant menu cards and make businesses more profitable. Restaurant menu design has the potential to enhance revenue by more than fifteen percent overall.

 

● Plow Horses: we put food items here that are highly popular among the crowd but are of low-profit margin. These items do generate a large number of sales. However, these dishes are on the expensive side. But you can create a profitable version of them.

 

● Stars: it has items that are doing pretty well in terms of profit and popularity. Some of the best possible restaurant marketing ideas, in this case, are to keep it consistent and promote them aggressively by adding them to your specials.

 

● Dogs: the items that fall, underdogs, are usually of low profitability and low popularity. These are costly to prepare and do not make much popularity among customers. What you can do is try to de-emphasize these items on your menu.

● Puzzles: the name itself says it all. Every Restaurant menu design company likes to classify items as low popularity and highly profitable. Since these food items can make a huge difference in profits, you should promote them prominently on social media.  

Following these marketing ideas would help in gaining great success. After all, a restaurant can go a long way by following these steps.